3155 Scenic Rd.
Slinger, WI 53086
Local: (262) 677-9026
* HWY. 60 BETWEEN HWYS 41 & 45 TO SCENIC RD. SOUTH
Or take a “Scenic “ Route
From North or South: Hwy 41, EXIT 60 (Pioneer Rd) Head East towards Cabela’s. Quick left/north on Mayfield Way. Continue North to Sherman Rd., turn left/west, to Scenic Rd., left/south to Scenic RV
From Hwy 175: Take Sherman Rd East, to Scenic Rd. South to Scenic RV
From Hwy P (Old 45) Take Sherman Rd west to Scenic Rd. South, to Scenic RV
Scenic Traveler RV Centers was first incorporated in January 1968, and opened its doors to outdoor enthusiasts for the first time in February 1970.
Scenic RV was located in Milwaukee at the time. By 1972, Scenic RV President Ron Peterson decided that his business needed a little more space. He moved Scenic to Butler, Wisconsin, and later moved to Washington County in 1983.
During this time, Ron’s son Jeff Peterson joined him as the vice president and general manager at Scenic RV Centers. Ron also opened Scenic’s second Wisconsin RV dealership, this one in Baraboo, around the same time.
Needing more room to grow, Scenic moved to a new location off of Highway 41. Locals will recognize this area next to the old Stuckey’s. The family grew as well, with Jeff’s wife Janice Peterson joining the team as office manager.
The current Scenic RV Centers was built in Slinger, Wisconsin, in March 1986. Ron and Jeff were joined by the third generation, Justin Peterson.
Both Scenic locations still stand as iconic Wisconsin RV dealerships. In 2022, Ron Peterson retired from Scenic RV. The business was passed on to Steve Neville of Quietwoods RV, another longstanding Wisconsin RV dealership, and a new chapter of Scenic RV's story was begun.
Mon: 9:00am - 5:00pm
Tues: 9:00am - 5:00pm
Wed: 9:00am - 5:00pm
Thurs: 9:00am - 5:00pm
Fri: 9:00am - 5:00pm
Sat: 9:00am - 1:00pm
*or by appointment
Mon - Fri: 8:00am - 4:30pm
Sat: 9:00am - 12:00pm
Mon - Fri: 8:00am - 4:00pm
Sat & Sun: Closed