Baraboo, WI


Address

E10879 Deer Run Rd.
Baraboo, WI 53913

Phone

Local: (608) 424-4463
Toll Free: (877) 744-6305

 

Directions

Hwy 90/94 to (Exit 92) South on Hwy 12, to Fern Dell Exit right at roundabout, to Moon rd right at roundabout, left on Busse Lane. Right on Deer Run Rd.

About Our Baraboo Location

Scenic Traveler RV Centers was first incorporated in January 1968, and opened its doors to outdoor enthusiasts for the first time in February 1970.

Scenic RV was located in Milwaukee at the time. By 1972, Scenic RV President Ron Peterson decided that his business needed a little more space. He moved Scenic RV to Butler, Wisconsin, and later moved to Washington County in 1983.

During this time, Ron’s son Jeff Peterson joined him as the vice president and general manager at Scenic RV Centers. Ron also opened Scenic RV’s second location in Baraboo, Wisconsin, around this time.

In 1980, Ron began renting a field on Highway 12. This was the start of the Baraboo location. He purchased on old florist shop and 5 acres of land off Highway 12 in 1988. The land included a small office and a garage, the beginnings of today’s Baraboo location. 

As the business grew, so did the family with Jeff’s wife Janice Peterson joining the team as office manager. Jeff’s son Justin would later work as a service tech in the Slinger RV dealership as well.

In 2002, the current Baraboo showroom was built on that same land purchased in 1988. As the business continued to grow, another garage was added in 2019.

Both Scenic locations still stand as iconic Wisconsin RV dealerships, and at 86 years old Ron Peterson is still president. He proudly looks after the business he built.

Sales Department

Mon: 9:00am - 5:00pm
Tues: 9:00am - 5:00pm
Wed: 9:00am - 5:00pm
Thurs:9:00am - 5:00pm
Fri: 9:00am - 5:00pm
Sat: 9:00am - 3:00pm
Sun: Closed
*or by appointment

Parts Department

Mon - Fri:8:00am -4:30pm
Sat: 9:00am - 3:00pm
Sun: Closed

Service Department

Mon - Fri: 7:00am - 3:30pm
Sat & Sun: Closed

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